Showing posts with label audience. Show all posts
Showing posts with label audience. Show all posts

Saturday, June 11, 2016

"To Work In Silence and With All One's Heart"


In 1908, one of the world’s great writers hit a creative dead end. Willa Cather, a fledgling short story writer, helmed one of the largest literary magazines in New York, McClure’s, yet she couldn’t write a novel. Even her stories tended to be accomplished, yet derivative imitations of the bestselling novels of the day—tales of high society romances and artists suffering for art. As an editor she knew what sold, and knew—apparently—what people wanted to read. However, when she wrote those very things, tailored to audience expectations and critical approval, the result never caught fire. She had written some excellent short stories (“A Wagner Matinee” being one of the best), but she couldn’t extend the material; the situations and characters were often second-hand, cribbed from Edith Wharton and Henry James, among others. It bored her to even think of it!